Every value below is authoritative and enter-by-code. Click to copy, paste into Canva, HeyGen, Metricool, GHL, or a profile field. If a value isn't here, it lives in the Brand Kit PDF — not from memory.
Color
Six colors. Max three per layout. Enter by code, never by picker.
RULETeal dominant, rose accent — never inverted. Mauve only on primary CTAs. Cream replaces every light fill; Slate replaces black. Set button text to 16px SemiBold minimum so white-on-color passes WCAG AA.
Type
Montserrat only. One family, four weights. Never pair with a second family.
RULENever set Regular below 14px — use Medium for small text. Sentence case for body; uppercase only for eyebrows and the wordmark. Line length 60–75 characters.
Voice
Paste verbatim. Counts update as you edit.
STANDING STANDARDNo fabricated statistics, testimonials, or outcomes in any deliverable. If it is not tracked, it did not happen.
Profile Copy
Written to the cap of each field. Paste as-is.
Handles
Identical avatar on every one — monogram, white on slate.
Company & Contact
Always "Design Logic Agency" in full — never "DLA" in body copy.
File Naming
Keep assets findable across Canva, HeyGen, and GHL.